Chelsea Football Club and adidas have unveiled the new home shirt for the 2012/13 football season. The strip continues the traditional blue look whilst carrying a gold theme, reflective of the year of sport and celebration in the capital in 2012.




The new Chelsea FC home football shirt sees the adidas, sponsor and club crest all turned completely gold. This theme is reflected in the iconic three stripes across the shoulders and the ‘CFC’ motif seen on the rear of the neck. Subtle dark blue stripes also feature through the front of the shirt. The look is finished off with gold piping around the arms and neck. 


                 

This design detail is repeated through the shorts and socks both of which feature golden three-stripes on Chelsea’s famous blue. The blue shirt/shorts combination with white socks is one Chelsea have worn since the mid-1960's, and blue has been their club colour since Chelsea Football Club was founded in 1905.


                


The 2012/13 Chelsea football kit again features the adidas Techfit technology in the playing shirt which is proven to enhance performance. The players’ kit will incorporate the cutting edge TechFit technology to help improve speed, increased endurance capabilities and enhanced awareness. This works by stabilising and focusing the muscles’ energy to generate explosive acceleration and deliver maximum power output. 


                 



Modern football shirts are themselves an item of performance equipment and feature cutting edge technologies, which continues as the new Chelsea Home shirt also features adidas ClimaCool technology. A mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.